Thank you for your interest in sponsoring Earmark! Here's an overview of what you'll get, the sponsorship process, and cost. If you have any unanswered questions, please email [email protected].
The Earmark CPE app launched officially in January 2021.
Download:
A sponsored episode is one 40-60 minute episode of the Earmark Accounting Podcast.
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The show is available to listen to for free on all major podcasting platforms, including Apple Podcasts, Google Podcasts, Spotify, etc.
Here's an example of an episode sponsored by Intuit QuickBooks with QuickBooks expert Hector Garcia, CPA:
https://open.spotify.com/episode/6VprF8dYXbXuB3v3efdX9H?si=uPhsyDN-RIKzVOMtiPVW9Q
We use the podcast episode as the primary learning activity of a free CPE course on the Earmark CPE platform.
Earmark is a mobile app available on iOS and Android. Users can listen to the podcast episode in their player of choice, then visit the Earmark app to enroll in the course, take a quick quiz, and access their CPE certificate.
You may link to this course in your promotional materials, link on your blog, reuse the audio and/or video on social media posts, etc.
Courses on the Earmark CPE mobile app
Whether you already have an idea, or need help coming up with a topic, Earmark can help. We'll start by meeting for 30-60 minutes to determine the topic of your sponsored episode.
Not sure if your topic qualifies for CPE credit? A good rule of thumb is, if your topic will improve the professional competency of accountants and/or help them provide quality professional services, it will qualify.
The topic can be broad and high-level or narrow and "in the weeds." There's room for all types of content on Earmark. Generally, "how to" content tends to do well because accountants are busy people and want to get actionable insights from CPE courses.
Once we've got a topic picked out, we'll schedule a second meeting to work through a high-level outline of the material we'll discuss in the episode. The outline can be as simple as a handful of bullet points, or as detailed as a full page.
For our third meeting, we'll block off about 90 minutes to record the episode. (It shouldn't take more than an hour, but in case of technical difficulties, I like to have some buffer.)
I record the episode on Zencastr. You can check out the guest instructions here.
The sponsorship includes 3 advertisements in each episode: